Table of Contents
Search Engine Optimization (SEO)
What Is SEO?
Search Engine Optimization or SEO is one of the most powerful pillars of digital marketing strategy. But how exactly Search Engine Optimization works?
Everything is in the internet. It always give answer to every random questions.
Imagine you’re a traveler searching the internet for the most affordable hotels in a particular area. You might type “cheapest hotels in Cebu” or “Tourist Spots in Siargao” into a search engine. Then—voilà!—a list of results appears, and you likely click on the first website. That’s the power of SEO!
Technically, SEO is a strategic process designed to improve a website’s visibility on search engine results pages (SERPs). By utilizing SEO tools and techniques with the help of a SEO specialists, websites can rank higher, increasing their chances of appearing at the top of the list.
Therefore, SEO helps your website be on the top of the rankings or result suggestions, ensuring it stands out and attracts more clicks.
SEO Services
Here are the step-by-step search engine optimization strategies that will help improve your website’s ranking.
1. Data Benchmarking
The process of comparing your website’s performance metrics against industry standards, competitors, or past performance.
2. Keyword Research
The process of identifying and analyzing the search terms or keywords people use to find information online using third-party applications.
3. Website Audit
A comprehensive analysis of a website’s over-all performance, structure, and optimization.
4. On-page SEO
Involves optimizing a web page’s structure and content to improve search rankings.
5. OFF-page SEO
It refers to optimization strategies that improve a website’s authority, credibility, and rankings outside of its own pages.
6. Report/ Data Analysis
A detailed assessment of a website’s performance in search engine rankings, traffic, and optimization efforts.
Recent Project
FLOWER BAR CEBU
Flowerbar Cebu is a flower shop in Cebu City, located in Carbon Market, one of the city’s most famous go-to wet markets.
They offer a premium variety of flowers perfect for every occasion, including birthdays, anniversaries, company events, weddings, and more.
Data Benchmarking
DATA BENCHMARKING
is the process of evaluating a website’s performance by comparing its key metrics against industry standards, competitors, or past performance.
It helps identify strengths, weaknesses, and areas for improvement to enhance online visibility and user experience.
Search Engine Optimization Tools:
Keyword Research
Flowerbar Optimized Homepage
KEYWORD RESEARCH AND MAPPING
Keyword research is a foundational aspect of Search Engine Optimization (SEO). It’s a step-by-step process using various SEO tools. It helps identify the terms, words, and phrases users search for relevant to your content or business.
By understanding these keywords, you can create content that meets the needs of your target audience and increase your chances of ranking higher in search engines like Google.
Search Engine Optimization Tools:
Website Audit
Sheworks status using Screaming Frog
WEBSITE AUDIT
Website Audits comprehensively evaluate a website’s overall health and performance. They help identify areas for improvement, optimize user experience, and ensure the website is aligned with SEO best practices.
A website audit can cover various aspects, from technical SEO to content quality, user experience, and even security.
Search Engine Optimization Tools:
On-page SEO
On-page SEO refers to optimizing individual pages on your website using the data and information collected in the website audit to help them rank higher and earn more relevant traffic in search engines.