Sight Saver Eye Care Center
Success behind the vision to provide the most affordable eye care in Cebu City
As their digital marketing specialist, I’ve been with Sight Saver for quite some time—from designing their logo and marketing collaterals to managing their social media page. I have witnessed how they started, strived, and grew from the very beginning up until the present.
Sight Saver’s story started with very humble beginnings. When I was asked to handle their digital marketing operations, I hesitated because of the technicalities, as I was not “programmed” with clinical jargon. It felt too “foreign” to me, given that my experience focused mainly on the food and beverage industry. I had no prior experience in the optical clinic industry, nor had I ever worn eyeglasses. Ever.
It was the year 2020, during the COVID-19 era. While everyone was busy making a living to make ends meet, who in their right mind would risk everything to start an optical business?
Looking back, it’s touching to see how things turned out after that bold decision made by Jill and Doc Justine—the women behind the brand. Doc Justine is a registered optometrist, while Jill is a sales and marketing manager with a background in the food service industry who had just resigned from her previous company right before the lockdown.
Yoko Ono once said, “A dream you dream alone is only a dream. A dream you dream together is reality.“
The two joined forces, and took advantage of their strengths in navigating the unknown—leading to the birth of Sight Saver on October 28, 2020. It started as a single, stand-alone optical clinic in Colon, Cebu City, Philippines, a testament to their shared vision and determination.
Sight Saver- Colon branch grand opening.
Jill (left) and Justine (right).
Their dark, or maybe their rough days, are what drove and motivated them to seek the spur of light at the tiniest of chances.
Who Is Sight Saver?
Sight Saver Eye Care Center is a family-owned business built from scratch, where patients are treated like family. It’s an incredibly rewarding feeling to be able to provide for all their needs with love and passionate care—isn’t it?
Quality eye care isn’t about just offering cheap or affordable frames or services; anyone could achieve and compete with such offerings, but a service that goes above and beyond by educating patients about their visual needs and giving them a safe space with no discrimination is a different story.
The humble beginnings of Jill and Doc Justine are reflected in the kind of service they offer to their patients. Providing budget-friendly prices is both humbling and fulfilling, especially when patients leave satisfied and with a happy impression. This fuels their motivation to expand further and pursue their goal of providing quality eye care to everyone in need—regardless of age—at a price they can afford.
The Secret to Success
The Power of Marketing Strategy and Good Customer Service
Sight Saver consistently ensures its presence in your newsfeed by introducing fresh and unique ideas that engage its audience while educating them about eye health, the latest promos, and announcements. Its marketing initiative is one of the reasons why Sight Saver strives in the market amidst the numerous optical clinics that have been operating for a longer time. Beyond that, it has gained significant popularity by partnering with well-known local vloggers in Cebu and word-of-mouth referrals, thanks to the collaborative effort of the sales team and doctors who wholeheartedly provide excellent service for their patients.
Vision to Expand and Grow
Driven by its commitment to providing Cebu’s most affordable eye care, Sight Saver now operates five branches across the city: Colon, Colonnade Mall, Elizabeth Mall, Tabunok, and Insular Square. The company has also earned recognition from one of its key business partners, Essilor, further demonstrating its ongoing efforts to help the community with their eye health with a heart.
Key Take Away
“Our advice to the younger generations is to protect and treasure your eyes, as they are not only windows to your soul but can also be a door to open up a lot of opportunities for you to grow.” Jill & Doc Justine.
Authors Note: This has become one of my biggest achievements in my marketing career. From designing marketing banners, Facebook posts, and captions to strategizing promotions and even conducting product shoots, every effort has contributed to its success. And I can’t believe that, after five years, the brand has continued to grow and expand across Cebu and more to come!
Follow Sight Saver Facebook Page for more updates: https://www.facebook.com/sightsavercebuph