A Few Words
About Me
Passion To Create
Hi, I am KATE
Kate Lianuelle Eyao
Founder and the hands behind Sheworks
I am a full-stack digital marketing specialist, trainer, and a filmmaker with over seven years of experience in both freelance and corporate world.
I specialize in branding, social media management, web development, SEO, graphic design, content creation, film, and video production delivering proven results for clients across various industries.
Although I graduated with a degree in Hospitality Management yet I found my true passion by helping businesses establish a creative online presence and connect with their audience
My career started in 2018 as a marketing staff in Cebu City. Eventually, I shifted to a freelance social media manager with 6 years of experience specializing in creating, designing, and implementing social media strategies, community management, advertising, and analyzing social media metrics to drive engagement and growth.
My advocacy is to support local businesses in expanding their brand by assisting with their social media content and strategies through content writing, product shoots, and video production to maintain brand image and build customer loyalty.
My goal is to develop effective marketing strategies and execute them efficiently to attract customers and drive growth for the business. Allowing the owner to focus on managing other aspects of the company.
What I Do
With a deep understanding of digital marketing strategies, I help brands grow by:
✔ Developing powerful brand identities that resonate with their target market.
✔ Creating engaging visuals, videos, and strategic messaging.
✔ Optimizing websites for search engines (SEO) to increase visibility and organic traffic.
✔ Managing social media platforms to boost engagement and customer loyalty.
✔ Running data-driven ad campaigns for better conversions and ROI.
✔ Educating and empowering entrepreneurs and young professionals through digital marketing workshops.
✔ Write and direct AVPs.
My Approach
I believe that storytelling and data go hand in hand. By blending creativity with analytics, I craft marketing strategies that not only captivate audiences but also drive measurable results. Whether it’s a startup looking to build its brand or an established company aiming to scale, I tailor solutions to meet their unique goals.
Passion for Storytelling and Writing
Awards and Recognition
Advocacy to Educate
Trainings and Workshops Conducted
Beyond hands-on digital marketing, I am also a resource speaker for digital marketing workshops aimed at empowering local business owners and young professionals. I love sharing insights, practical strategies, and industry trends to help others navigate the ever-evolving digital landscape.
Upskilling
Trainings Attended
Staying Relevant and Competitive
Successfully completed a 3-month course on becoming an effective trainer in the technical-vocational education and training (TVET) sector.
Completed a 3-day training on conducting in-person, virtual, or hybrid sessions, facilitating workshops, and designing training programs and processes.
Accomplished 1-month bootcamp training in web design using WordPress, integrated and backed up with SEO fundamentals.